Whether you’re reading a pamphlet at a doctor’s office or a blog post about chatbots, it can sometimes feel like a one-way street. The information is coming in (some of it useful, some maybe not so much) but as much as we might wish it, there is no way to ask the pamphlet for clarification or more detail or emotional support.
Conversation opens up a two-way street, where our questions can be heard and answered. Whether it’s a good doctor or digital health coach, the right conversation partner can help us engage with the facts, feel supported, and even change our behavior for the better. And why does it work? Because it builds a relationship.
Truly, the best way to build a personal relationship is exactly through conversation. We are social creatures, after all. We seek to be heard, or to share our silence. We yearn to share our stories, and to be a part of someone else’s.
There are deep-rooted evolutionary reasons for this, and a treasure trove of technical jargon to describe it, but the simple truth remains quite intuitive: stories drive us. The way we frame ourselves in relation to the world— how we contextualize our experience— has a significant effect on our experience itself.
Take, for example, a patient dealing with chronic illness. The conversations they have (with others, but also with themselves) can greatly affect the narrative they experience and thereby impact their motivation, resilience, and outcome. Ideally, these conversations will frame their recovery around continuous learning and responsibility, even embodying elements of the archetypal hero’s journey.
At Ariana we focus on harnessing these very tools— story and conversation— to build personal relationships with patients. Combined with intelligent use of data and continuous learning, this allows us to sustainably improve patients’ everyday life, behavior and health. The conversational approach also gives us a distinct advantage over health apps that may share the same goal (plus we avoid those pesky app notifications!).
As fans of two-way streets, we would love to hear from you. This is not a pamphlet, after all. What do you think?
Stay connected, stay healthy.
P.S: Ariana is THE chatbot for the healthcare industry who builds personal relationships to keep patients engaged – get in touch to learn how she does it.