The band Black Eyed Peas has been asking this question since 2003 and if you’re responsible for your employer brand, so are you probably.
Employer branding is defined as the process of promoting a company as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. Thank you Universum for this concise definition and the following provocative but very true statement: The war for talent is over. Talent won!
Offering a good salary, the usual insurances and maybe a car is no longer enough. You must think creatively and show your team you genuinely care about them. According to Glassdoor, over 50% of all employees factor the perks a company offers into the decision which job to take. Walk past the health vans parked outside many a major player in the Valley. Or slither down a slide to grab an apple from the fruit basket at a Googleplex and you’ll quickly realize that employee health and well-being is a critical part of the deal.
Today’s talent is actively comparing your package, so have a program you can shout about during recruiting. As mentioned in my previous blog, this can also help you keep your team motivated and productive once they’ve joined. And it can help you retain them in a highly competitive environment. For example PWC tells us 64% of workers plan to stay at least 5 years if their company offers wellbeing program.
If you want employees to love your company, invest in employee health and well-being. It delivers value along the whole HR value chain.
Stay healthy and engaged
P.S: Ariana is the only purely chat based artificial intelligence health and well-being coach – get in touch and create a marketable advantage for you company.